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Originally Posted by Ltledezma
I found this to be an interesting read but does the average consumer care at the time of purchase when in an AD?
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Am guessing generally not. Perhaps we should chill out and be happy Richemont's Panerai brand name seeks to strategically target those people with as high a profit margin as possible.
Meanwhile, those 'in-the-know' will choose models with quality movements that are appropriate for the price being asked. Fair enough, but..........
Of course "problems" might arise, such as 'limited edition' models that have Richemont's Panerai brand lowest cost movement as possible yet asking $17,000 to $25,000 or more. This is obviously where Rolex, Tudor, etc have a higher quality true in-house movement, and/or more advanced movement technology at the same, to perhaps 3x lower price.
If using the Swatch Group's ETA, or Sellita, movements... this is where Bell&Ross and others have products in the typical $3k to $5k range, perhaps higher depending on case material and which level of movement decoration chosen.
So ok, yes, while some of us might be a bit unhappy about this, let's relax and let Panerai charge as much as they possibly can to their customers who do not care about movement quality. Those who do care can make a decision accordingly. Seems fair.
Now we simply need Panerai to bestow upon members of the press and their customers what movements have higher quality and which ones don't. Problem is we're right back to Panerai apparently not fully disclosing exactly what their customers are purchasing. That leaves those who truly care, including journalists and bloggers, to investigate exactly what is being sold by Panerai and what really is the quality of all the bits.
Asking for transparency may be a bit too much for Richemont to disclose given they're so very busy nowadays. They may have no time to bother answering such straightforward questions from people outside their organization.