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Old 26 September 2021, 05:24 AM   #33
Gary.
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Join Date: Jul 2010
Location: Italy
Posts: 397
Quote:
Originally Posted by Mendota View Post
Please stop calling Rolex a non-profit company. Stop!! Someone created that false story because they didn't know what they were talking about and now everyone believes it. They are very much a for profit company, just like every other company on the planet.

Rolex gives a percentage of its profits to the Hans Wilsdorf Foundation. THAT is the charitable entity. The Hans Wilsdorf Foundation is the sole owner of Rolex, but Rolex is absolutely a for profit company and only a percentage of its profits are going back to the foundation. They are paying employees, investing in R&D and capital improvements, investing with their pension fund, and doing everything else that for profit companies do.

It's the exact same as every other big company that also has a charitable foundation they run with profits. General Mills, 3M, Ford, Cargill, thousands of large companies all around the world do the exact same thing, but they are not "non-profit" companies themselves. It's the foundation that does the charitable work. The company makes money and then contributes some of that to their foundations. SOME of it, not ALL of it.

There are no shareholders.

Of course they reinvest, pay employees etc.

But it's not the same as any of those companies.
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