Rolex needs to dump the Cellini name and just call them Rolex, which they are. The Moonphase is a terrific piece that has actually sold quite well, and I’d love to see them expand on that with the right branding.
Quote:
Originally Posted by SS Oyster
Most Rolex buyers aren’t looking for nice dress watch on a leather band. That’s why Cellini has done so poorly. The comparison would maybe do better in the Patek section compared to Calatrava.
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