Quote:
Originally Posted by brandrea
There’s certainly an element to price, but IMO that only rules out a certain number of folks. 
Ferrari is probably the best example.
Anyone who has that kind of money and can afford to buy one can’t just go out and close a deal. Ferrari makes it more exclusive by waitlisting for years, taking into account previous ownership etc, etc … this all plays into making the brand exclusive. They don’t just sell to folks who can drop that kind of money. |
I get it, but Ferrari is a relatively low volume manufacturer in its market, while Rolex is a high volume manufacturer in its market. Ferrari's availability exclusivity seems natural because of this, while Rolex's seems contrived.