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I too have 15-20 watch boxes. It’s true you only need them twice, the day you buy and the day you sell the watch, and the rest of the time they just sit. Nonetheless, I prefer a nice presentation box. As for Panerai targeting the general public as opposed to collectors this is the worst strategy ever. Collectors buy based on irrational desire to acquire and not based on need and therefore potentially buy multiples from a single manufacturer. If Panerai moves away from collectors and repeat buyers and instead towards buyers of single watches then they have to generate more customers and every customer has an acquisition cost. Much more profitable to sell multiple watches to one customer.
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