Quote:
Originally Posted by Gebbeth
Assuming this is a serious question, I can offer you my interpretation:
Rolex is the Boss of the watch world with a very strong position in its space with respect to the retail pricing and its reputation (I beg to differ on price as most cannot get a Rolex at retail price).
On the other hand, Omega is perilously stretching its market reach, trying both to sell $200 MoonSwatches on the low-end to an almost $500k super luxury watch.
Rolex doesn't deal in the super low, or the super high, and because of that, they are a strong brand, with strong messaging and market segment.
Omega may be trying to do too much at the same time and may not succeed in bridging that gap.
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Thank you, and it was a serious question (from a friend
).
IMHO, it’s good when brands stretch themselves to show their level of capability and innovation.
As I said earlier … I guess Omega is damned if they do and damned if they don’t.
