Quote:
Originally Posted by djnick
Cutting production is the most ridiculous thing I’ve ever heard. They are having capacity issues on a mass produced vertically integrated watches due to unprecedented demand. They are in the business of selling more watches not less. There is nothing special about Rolex that requires higher levels of finishing they do the same thing they’ve been doing since inception
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Agreed, it's odd how people keep parroting that line like Rolex didn't just announce plans to ADD production capability.
Having said that, Rolex will increasingly become more "exclusive" just by demand exceeding supply. I mentioned this before but India is going to be a HUGE market going forward like China was in the last 20 years. India alone will probably have enough people each year acquiring the ability and desire to consume most of Rolex's production.