Quote:
Originally Posted by thenewrick
Would you rather see Rolex cut ADs by a large portion and shift to a higher end boutique experience, produce fewer watches, increase quality and price, enhance the waitlist phenomenon.
Or would you rather see them double production, increase availability, minimize price increases, and try to create a system where more watches are available to more people, and keep the quality where it is now and get away from gemsetting and the fancier stuff and go back to its tooltastic roots?
$20,000 plain Daytona with 3 year waitlist or $15,000 Daytona you can walk in and buy anytime?
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Increase quality how? Overall Rolex is pretty robust for a mechanical watch. Finishing? Open casebacks? I mean Rolex has tremendous overhead, one million watches a year or more. Cut back and what? Shut down factories and lay offs? What would be their gain? Re-shift one of the most successful luxury businesses in history?
I don't have a problem with raising prices to thin out some of these absurd secondary market margins. This might bring some control to market and make some references attainable.
Why would anyone pick a 20K Daytona with a 3 year wait over a 15K buy now?