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I worked at a Rolex AD in the US from 1996-2001. During that time I believe there was a program whereby an employee of the AD could purchase a Rolex direct from Rolex for either cost or a bit below. It was limited to maybe one watch a year or every few years. So, yea the owner of the AD could very well have purchased that watch directly from Rolex.
Unfortunately, I was a broke college student at the time so I wasn’t really in a position to look into the program or take advantage, but a good friend of mine still has her date just she picked up when she worked there.
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