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The fact of the matter is spend history is highly important. No money no honey!
However, up to a certain threshold the difference in spend becomes more negligible as you go up the ladder. A guy who spends 1 million is certainly valued more by the brand versus a guy who bought 1 watch. Let’s not kid ourselves. But up to a certain point, you are practically part of the brand’s esteemed customer and personal relationship/attitude/communication matters more from there. An asshole who spent 5million may not get the first piece released, while another guy with 2m total spend history may instead get the first call. So while money helps, it can only help one go so far. interpersonal relationship and attitude also play a huge role.
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