[thatswhatshesaid]

Originally Posted by Dave O

First off, I don't like the flippers either. I would rather these watches being sold to enthusiasts instead of the flippers. However, on Chrono24, probably one of the largest resale location for watches, there are a little over 37,000 new Rolex watches for sale. Seems like a lot, but one needs to remember that Rolex sells over a million watches a year. So the number of new Rolex watches on Chrono only accounts for 3.7% of Rolex watches sold. Let's throw in another 1.3% from other grey market dealers and that's just 5% of the total Rolex sales. So ~95% of the people out there are still getting their watches from an AD. So in the overall scheme of things, it's a relatively small percentage. And as others have said, a product of supply and demand.

A large number of those listings on C24 are not real. Meaning there is no watch in hand. They find a buyer first then source the watch in dealer forums and group chats.