You might want to read this article if you want to get a feel for the pulse of the Swiss Watch industry:
https://monochrome-watches.com/fhs-r...illion-francs/
Basically they had a pretty good year overall, however growth has slowed towards the end of the year. 2024 is expected to have some growth, albeit at a more modest pace due geopolitical and economic factors.
Interestingly the secondary market prices are declining, so maybe some normalization & balance ahead after so much hype, see following excerpt:
"An interesting barometer of the market dynamics, the secondary prices continue to contract. In this respect, Morgan Stanley reports that these were down 13% for 2023, compared to a decline of -9% in 2022 and an increase of +39% in 2021."
Cheers!