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Originally Posted by philhendrix

You are implying that a more luxurious box suitable for a USD 5,000 - 30,000 watch has to create "additional waste". Don't you think that a cheap box which no one cares to fold properly once it has been opened doesn't create as much waste if not more than a wooden box? Since when is a nice (perhaps piano finish) wooden box bad for our environment? Throw it away and I'm sure its a minimal environmental burden, perhaps it even has an after-life and will make someone happy who you gave it to. Breitling is cutting costs and increasing margins and the packaging is one of the places to achieve this - and its done in the name of "being green and environmentally friendly" which is shame on them anyways. I recommend listening to Kern's German interviews to learn more about this.

You are not wrong.