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Silly comparison. Tudor and a plastic moonswatch are in no way comparable. A $250 swatch is not a gateway to a $7000 +Omega Moonwatch. Has anyone really bought a moonswatch and said to themselves “this is nice, but I might as well go ahead and drop another $6800 on the real thing?”
A better comparison would probably be one of the other Swatch group brands like Longines, Hamilton, Tissot etc as a gateway to an Omega just as Tudor may be an eventual gateway to a Rolex.
Furthermore to say that Omega has “completely destroyed their brand equity” is laughable. It has no more destroyed brand equity than Toyota has destroyed Lexus by building the Corolla.
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