Full disclosure....never owned a tudor before....mainly Rolex....however just arrived in Geneva on vacation and will be visiting W&W...
While strolling through Geneva tonight went past a Tudor store and they had the new models to try on....so I gave the Coke a try....lovey watch but for me personally like a slightly bigger watch but nevertheless looked stunning and as somebody who has never tried a Tudor thought it gave a very premium feel in materials and look....actually preferred the rubber strap as it felt very comfortable
Salesman mentioned he expects to have first stock for sale in the next week maybe two...mentioned the delay was due to the new METAS certification which for some reason I can't remember may delay the launch slightly....
Cost of watch here 4300 Swiss francs for metal 4100 for rubber...hope this helps
Side note...scored both swatch omega snoopy watches on the same stroll...kids will be
happy