Quote:
Originally Posted by kkqd1337
What I don’t understand is with such fantastic margins - ie 75%, why aren’t ADs gobbling up preorder deposits for watches like the new Omegas, Tudor’s, Cartier’s?
They still give the same ‘store enquiries only’ and ‘waitlist’ run around and essentially just say come back in a few months. Which leaves me free to shop around.
Ultimately there will be no supply issue with these watches. So in my ‘business’ mind - I would want to be grabbing deposits off every single enquiry so I have secured that business when the watches come in.
What am I missing?
|
It simply comes down to allocation timing. I’d say nearly all Omega Tudor Cartier they will be able to get in a reasonable timeframe. But new watches are a crapshoot for them, they don’t know if they’ll get 1 or 10 in the first 6 months. If you’re an AD, how do you feel about holding onto someone’s money not knowing if you deliver the watch within a year or so? If you feel fine then that’s a bit shady, but even if you did it’s a pain in the ass. Your customers would be hounding you for the watch, and demand their deposit back after not getting the piece for a long time. Who wants to deal with that overhead.