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I have to agree with Frans. While you are buying a watch, a luxury item should be packaged as such at no additional charge. Panerai outdo Rolex by a few country miles with their packaging. Imagine, a polished pearwood box with a lovely leather/suede interior with a place for the screwdriver that is provided and an additional strap, also provided.
However, if Rolex is your first 'luxury' watch, you'll be impressed. Once you learn a bit of other brands (VC, AP, JLC) you'll see how crappy the Rolex presentation is. Hell, even Invicta offer better packaging than Rolex does. And believe me, my Rolex boxes have been in a closet since the day after I bought mine, but just the same...
Also, Panerai provides the COSC certificate. Nice touch.
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