Quote:
Originally Posted by bobernet
Perhaps Rolex didn't want to pay for placement in the article as the other manufacturers did. You can bet there was no independence in the selection criteria. All those brands paid to be included.
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Yup, my thoughts too...
Sadly, often the "reviews" in magazines are not totally impartial. I found somewhere that if you see a full-page ad for something in a magazine that is also reviewing such items ("We compare the 5 best coffee makers!"), the review is very probably biased.
I guess that a sign of this would be if the results read as something like "This one is good." "Yup, this one is good too." "Oh, this one is also good, but has a couple more bells and whistles," "This one is good and makes you look cool."
Even worse, sometimes companies pay for placing their products in articles ("before running out the door, as usual I made a quick cappuccino on my trusty CoffeeStar Duomo. Man, I love it! Such a beauty and the coffee tastes as it Luigi of Piazza Navona is trapped inside").