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BQueenan · 8 March 2010, 05:41 PM

What is the serial number actually for?

Leaving aside the second hand market, does the serial number actually have a use? From what I have read Rolex does not keep a record of the owners of their watches, nor is there a record of stolen Rolex watches.

So the serial number is of no more benefit than the serial number of your TV or DVD player. We don't know what they are, nor do we care.

I can't really see how damaging the second hand market benefits Rolex. Those purchasing second hand watches are probably not going to buy a new Rolex.

8 March 2010, 05:41 PM	#112
BQueenan Member Join Date: Sep 2009 Location: Australia Watch: 116610LN Posts: 100	What is the serial number actually for? Leaving aside the second hand market, does the serial number actually have a use? From what I have read Rolex does not keep a record of the owners of their watches, nor is there a record of stolen Rolex watches. So the serial number is of no more benefit than the serial number of your TV or DVD player. We don't know what they are, nor do we care. I can't really see how damaging the second hand market benefits Rolex. Those purchasing second hand watches are probably not going to buy a new Rolex.