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Go to an AD
At least for your first new watch purchase. It's not so much for the "experience" but developing a continuing relationship with an AD(s) will ensure that they give you preferential discounts down the road including flexible waranties or services extending beyond the warranties. Additionally, you are priortized for the first crack at the hard-to-find models like limited releases. And as you expand your collection particularly into other brands, a continuing AD relationship is invaluable.
Personally, I highly value the proper/correct paperwork and the peace of mind that the watch(es) I'm buying has gone thru the requisite quality controlled standards and authorized channels and personnel -it's not everyday I buy a watch.
I've additionally bought from gray dealers to my full satisfaction particularly for "hot" limited run models although the origin of the watch, and prior owner(s), does make it less comforting.
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