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No don't think so.
Rolex is still THE brand that most people talk about when they get their first "expensive" watch... My point is for many non-WISs, they will buy a Rolex as a status watch, not so much for its mechanical feats, etc. At least this is true for many Asian businessmen.
"A Crown for Every Achievements" says it all, doesn't it.
Hence, even if Rolex does not innovate by introducing complications like big dates, annual calendar, moonphase, rattrapante, no problem at all
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There is never enough time for good watches
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