[Time2time]

Originally Posted by ktmd

I actually agree with this to some extent. Rolex prices have risen far beyond the rate of inflation over the past 20 years, but they still remained somewhat reasonable. Most dedicated watch enthusiasts could scratch together 3 to 5 thousand for a new SS Rolex if they really wanted to. However, the latest Rolex price hike puts their watches in a bit of a different stratosphere for some. $8000 + tax for a new SS SubC is crazy. While the very wealthy may not be deterred, middle class and upper middle class buyers just might be. Many have posted on this forum that they would not (or could not) buy a new Rolex at these new prices, and they will simply be purchasing used from now on. Whether or not this will affect gobal sales has yet to be seen. If it is Rolex's goal to weed out less qualified buyers, they certainly seem to be on the right track.

X2 Agree with that.