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I think both parties are correct in their arguments. Swiss Watch Expo, if selling a watch with missing links, should disclose in the listing that there less links than originally came with the watch. However, Swiss watch did post detailed pictures of the watch and state that it will fit up to a 7.5" wrist.
As a buyer, if I were looking for a watch to wear and my wrist was 8" I would not buy a watch that is stated to measure 7.5". I would also not complain when the watch came and it did not fit my wrist.
In any event, as a seller of many watches via the internet I think the best thing to do is strive to maintain excellent customer service. Even if you think your listing was stated and described perfectly you should give a customer a full refund if he or she is not satisfied with their purchase regardless of how they paid. Swiss Watch sells hundreds of luxury watches and to let one ruin their reputation is not worth it.
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