Update: I picked up a spring bar tool, taped up the lugs and tried in vain for another two hours. Still couldn't get it back on properly without damaging the bracelet ends and finally gave up.
Brought my watch with me to the work today and was ready to take it in to the RSC. But along the way, walking by a Rolex AD, I decided to stop in and ask for help. The sales guy looked at it, took the the back and was able to the bracelet back on. All together it too the guy less than a minute to get both ends back on and without a scratch; and best all it was free of charge.
Those Rolex guys must have some specialized tool for inserting the bracelets. Anyway, I'm just relieve to have my baby back on my wrist. All is well with the world again!
