I spoke to a very nice and very bias (he loves Rolex) AD store owner. He is not an Omega fan but he does admit that Omega is now catching up to Rolex in the quality of their current linup.
Reason:
*Better bracelets with screw in pins
*Ceramic bezels
He says Omega is copying Rolex...
You can see from my signature below I am an Omega fan, I have 3 but used to own more. But I do respect Rolex and got to handle some for the first time at length the other day at this chap's store. I gotta admit the Rolex's I played with did have a certain quality about them. My next decent watch will be a Rolex (although I said that last time and ended up with an IWC).
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