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The last couple/few years the price increase has gone into affect around Valentine's Day in the US. Mid Feb. But not all models increase and not all at the same rate.
Do not know if Rolex will follow suit this year too, but I am betting they will.
Some advice, if you want a watch and it may need to be ordered, put in the order ASAP. Nothing worse than having the funds but not able to get the watch before the price increase.
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