I can't wait for them to start. I love almost all the sports (except for curling). I'm really looking forward to the hockey and the skiing. But other sports like bobsleigh, luge, skeleton, biathalon... I love them all!
Strangely though, I haven't purchased any official Olympic gear this year, yet. The HBC stuff is more functional than the Roots stuff of days gone by, but I find it rather pricey!