I guess that is how they making money. Just over a week ago, I was window shopping at a brand new store that just open recently at Royal Hawaiin shopping center in Waikiki. Then, I notice a SS Daytona with a white dial at the used watch conner. I went in and ask to take a look at it. I could not belive my ear when the sell rep told me the price of $15999 and he told me that it was a 2005 model. I didn't care to ask if it was a used or unworn before I walked away.