I spoke to an exec. What they are doing is dividing their stores into Polo and Ralph Lauren.
Polo is their entry level clothing, shirts with ponies, etc. Products made in China, but good quality.
Then there is Ralph Lauren, which will ONLY carry Black and Purple Label. Black is very slim fit (I took home a suit today, but I am slender) but very high quality, equal to Zegna. Purple is a bit looser fit but still fitted, but even higher quality, equal to Kiton, Isaia, etc. The Ralph Lauren stores will only carry luxury goods. They are transitioning to this two-tier store model right now.
Quote:
Originally Posted by rr-nyc
Purple label is world class stuff. My problem is that Ralph Lauren makes very cheap stuff and very expensive stuff so in my head, I can't make the distinction between the two
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