I'm not surprised. If you watched the show at all, it seems like AP struck a product placement deal with them.
In the first few seasons, it was pretty spread out on AP, PP, and Rolex watches being worn and referenced. The last few seasons, everyone was wearing an AP and getting them as gifts. I even remember Ari was wearing a gold AP, and was about to go meet a colleague that he perceived wasn't doing as well as him; so he handed his credit card to his assistant and told him to go buy a SS Rolex for him to wear to the meeting.
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