Quote:
Originally Posted by Tony64
Suspension, ignition, steering, traction control, brake technology, advanced safety features, and even tire development is in large part thanks to Formula One.
Still think its a 'useless sport'? Take some time and read a little about the incredible developments that have translated from track to road. I think you might reconsider your opinion.
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All of that could have and would have been developed without F1 if there was a will to do so. There are many ways to conduct R&D but all of the stuff about advancements in technology for the everyday man through F1 is largely marketing hyperbole. Okay call me a cynic. Tesla has substantially blown the entire nonsense of the auto industry out of the water but that's a big and seperate debate.
Back to this debate, Rolex is really no different to Omega or Tag Heuer in the marketing of myth and legend and saturating popular events with their presence.