Quote:
Originally Posted by psv
JCB will ruin the brand with shitty limited edition releases, sponsorship-deals with sports teams, overuse of various materials, etc, etc, etc. I'm sure the brand will be more profitable in the short run.
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That boat has sailed, there already are Rolling Stones and Cohiba co-branding going on, probably many others as well. Not to mention they have branded non-chronographs as "El-Primero". They made really nice pocket watches once upon a time though. I actually strolled passed a Zenith watch display today and I can't see anything remotely exciting today.