Quote:
Originally Posted by speedmaster73
whats most confusing is many here state that the sd4k is not a good seller...and that rolex in some way cares.....
why would rolex care? they have a chance to sell daytonas and they are 'restricting' output...
rolex dont care what anyone thinks
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Because Rolex doesn't make any money on SS Daytona with the underlying input costs of Calibre 4130. They gain more value in branding goodwill than they would by selling more quantity. In other words they found their equilibrium. The "shortage" does nothing but benefit Rolex in 1. Brand Hype and 2. Driving sales up the model line to the TT and PM models with larger margin cushions. Rolex most certainly cares what sells well, that's their business