Rolex Forums - Rolex Watch Forum - View Single Post - Why do APs not hold their value as well or appreciate like Rolex or Patek?

jem7v · 18 February 2017, 06:15 AM

I think you have to compare percentage drops the dollar drops. I wonder how a 5711 nautilus holds up long term.

I think also rolex holds value more because people know that brand more than AP. People who try to show off and are ignorant typically buy rolex. Majority of people don't even know who AP is.

And patek depreciates less than all of them probably due to it's heritage and marketing, also it's classic style. AP has a very specific style.

18 February 2017, 06:15 AM	#4
jem7v Banned Join Date: Nov 2016 Location: Maryland Posts: 842	I think you have to compare percentage drops the dollar drops. I wonder how a 5711 nautilus holds up long term. I think also rolex holds value more because people know that brand more than AP. People who try to show off and are ignorant typically buy rolex. Majority of people don't even know who AP is. And patek depreciates less than all of them probably due to it's heritage and marketing, also it's classic style. AP has a very specific style.