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Apple does not release unit sales figures , Rolex does not release unit figures. Consequently any attempts at comparing the two is pure conjecture. A cheap utilitarian suit vs a luxury suit. In either case (pun intended) estimated sale comparisons on volume or gross sales are irrelevant and meaningless. Personally I think the smart watch thing should evolve to a pocket watch, functional but out of sight. A smart watch is an extension of your cell phone. Rolex is an extension of your personality. Tim Cook has a Rolex fixation, maybe he got turned down for a Daytona C .
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