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AS much as I like Panerais, I would have to say they are not in the same class. Why? Because all the world over most people know of Rolex, as a high end well made watch. Most people have never heard of Panerai, out of WIS circles, and big cities. Also, Rolex has a much more solid and diverse history than Panerai, and has been associated with many military units/operations, expeditions, research, humanitarian and art endeavors. Panerai has a very small history compartively. I do not think Panerai will ever get close to the class and reputation that Rolex has, as the leader in the Watch world and in the general public's perception.
Now in terms of quality, there are some Panerai that equal or exceed that of Rolex and many other Panerais that lag behind Rolex. In terms of price, yes Panerai are roughly in the same class. But overall, even though I prefer wearing a Panerai over a Rolex for several reasons, I would say they will not get to that point that Rolex has acheived overall.
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