Thread: Price increase
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Old 24 January 2018, 06:55 PM   #135
tyler1980
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Join Date: Apr 2015
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Quote:
Originally Posted by kingofthehill View Post
A member previously shared an interview in which TS speculated on the discontinuation of the existing Nautilus range, which in its current form has run rather long relative to normal life cycles. I am a little surprised that PP would announce such a stark price increase solely on the 5711/1A and 5712/1A at this juncture for 1 March 2018 implementation, with pricing on the broader collection to be advised at Baselworld which starts on the 22 March 2018. What is the logic of doing this in this manner? I wonder then if TS is perhaps about to discontinue or run out the 5711/1A and 5712/1A ranges and if this is a move to ensure that those final pieces are allocated to the brands strongest clients and at higher margins for the benefit of PP.

In any case, I certainly believe a similar price increase is coming for the 5711/1R, which would then be in line with the pricing for the AP RO 15202OR.
it could also be that they are trying to increase demand in the other watches in the nautilus range by making them a better deal in comparison. The demand is already there for the SS 11 and 12 so people are not as price sensitive anyway. By making a 5726 or a 5711/1R comparatively a better deal than a 5711 or 5712 and then you have more takers for those watches too as that demand isnt as strong, but now its a bargain choice.
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