Thread: Price increase
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Old 24 January 2018, 11:09 PM   #150
HorologyK
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Join Date: Mar 2015
Location: USA
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Quote:
Originally Posted by tyler1980 View Post
it could also be that they are trying to increase demand in the other watches in the nautilus range by making them a better deal in comparison. The demand is already there for the SS 11 and 12 so people are not as price sensitive anyway. By making a 5726 or a 5711/1R comparatively a better deal than a 5711 or 5712 and then you have more takers for those watches too as that demand isnt as strong, but now its a bargain choice.


Anyone willing to pay 40K for a new 5711 would cause me to raise prices also. They could’ve gone higher than they did. The depreciating USD also tells me Rolex probably isn’t far behind.


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