Rolex is a robust and reliable tool watch
As a salesman at Wempe said, if had to only wear one watch, it would be a Rolex. When I've asked watchmakers which watch they prefer to work on, Rolex is usually the answer.
I don't question the highly reliable movement of a Rolex and not having to worry if the watch gets knocked.
All that said, I recently handled a couple of IWC's. Namely the Portugueser 5001 and the new vintage Port. The attention to detail on the dial and case is just top notch. Something not found on a Rolex.
IMO, Rolex comes the closest to being a lifestyle watch; a watch that can be worn in any occasion; from the beach to a formal affair.
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