Thread: Goodbye AP ADs
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Old 13 February 2018, 02:19 AM   #21
P2725TMB
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Join Date: Nov 2011
Location: UK
Watch: AP, Rolex, Omega
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Quote:
Originally Posted by DeeTee View Post
Wtf is an AP Lounge?
How is there no presence in London?

The AP popularity is at an all time high especially with pop culture. They are maximizing profits right now, but what company wouldn’t given the opportunity? They produce 40,000 watches which is much easier to control than 1M from Rolex.
My understanding is there will be a new, and quite large, boutique at Harrods. In addition they are going to totally refurbish the 'lounge'. I agree that in my view its not really the right location, but for reasons it looks like it will remain for now at least. The plans for the refurb sound quite exciting though.
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