Quote:
Originally Posted by tyler1980
the only problem is AP is too cheap to actually open new boutiques. They are opening lounges instead.... "Lounge Only" doesn't sound as good either.
Many companies hide lack of growth by increasing revenue through increasing profit margins. AP is doing just that. They even announced a 12% increase in profit. The only problem was that was because of higher average selling price per watch (cutting out AD's). They are not growing at all actually and their brand footprint is decreasing.
The US in particular with its vast geographic size needs AD's if AP is going to be successful. IMO they are already not doing that well in the US anyway as they are not very widely known. With only a few boutiques, AP is setting themselves up to fail.
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The new Harrods watch department now has APs U.K. boutique status.
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