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This line rang true for me:
That means even a temporary "high-demand trend" can quickly translate into more demand than supply. Luxury seekers end up focusing more on the fact that a product is hard to get versus what that actual product is inherently worth much of the time.
I went in to my local AD recently to look at the Air-King because I knew they'd have it in stock. To my surprise they had a Submariner with date, Z Blue Milgauss and a black GMT Master II. I pretty quickly grabbed the GMT because it's not normally available. In reality I was more interested in a smooth bezel option to compliment my Explorer II.
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