Tyler.. it depends which model you are looking for, and whther you want to buy one with a stainless steel bracelet or leather strap.. they cost about $500 -700 USD but if you go to the various watch fora sales corners you can pick them up much more cheaply. Do a google search and a number of net dealers come up, and see which model you like.
here are some pics from the web i found:
For cheaper alternatives, have a look into junghens and trias $200 USD-$300USD.. again very similar styling.
here are some trias pics ($200 USD)
Obviously if you want to buy panerai, then that is what you should save for.. but if you want that sort of styling, without the $$$ .. these watches are great watches and are much better than some crappy fake
Good luck!
mamas