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I, for one, do not buy Rolex for value retention. I have bought many watches that lose a lot of value, e.g. Breitling because I liked them. I buy Rolex for the design, durability, serviceability, and workmanship. Maybe those factors contribute to their holding value, but that is not why I buy them. I truly feel sorry for the many people who buy them solely with $ in their head.
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