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I think that with its rotating bezel, red second hand and date, the Turn O Graph is not as dressy as the regular Datejust and it is too small to be a sport watch. Therefore it just did not appeal to many people. If it were a 41mm watch, I think it would have sold much better. As far as I can tell it never has been a very good seller since it introduction in 1950. But I do love my new 116264 with black dial that I bought last week.
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