Hi Earl,
One photo is of Bucherer.They are the first official Rolex AD and they also have a service dept on the first floor.Along with Rolex they also carry many other brands along with their own brand name watches.Rolex is by far though what you see in their store.
The other pic is the Rolex HQ in downtown Geneva.I thought that their HQ was in the large building we see in all the watch papers but apparently they also own this building,
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