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Old 17 August 2018, 01:11 PM   #22
GradyPhilpott
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Join Date: Sep 2008
Location: New Mexico
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Quote:
Originally Posted by Lt Virgil Hilts View Post
It shows the implied status reflected in every single pixel of Rolex advertising.

You never see photo's Ken Federer the plumber or Jack Stewart the
bank security guard in the expensive ads. Your either Chuck Yeager, Kiri Tikanawa or Jordan Spieth etc, or you nobody. Rolex have been ramming
the associated glamour, wealth, celebrity, status symbol imagery in our faces
for 50 years or more, and we, happy Rolex buyers, stroll up, slap our cash
down and pay for it all.
I'm glad I bought mine, years ago, before 'the madness'.(happy days)

When will the bubble burst?
That's a harsh assessment.

Marketing is marketing, but it's silly to imply that all Rolex has to offer is some vague association with celebrities.

Rolex builds and sells a solid product that throughout the 20th century was on the cutting edge of innovation and continues in that role relative to mechanical movements.

Putting their watches on the wrists of people who are achievers is a great strategy for a company whose byline is, "A Rolex for Every Achievement."
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