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In my opinion it is simple economics, supply and demand. Rolex actively manages the supply of and the demand for their products. Breitling, not so much.
Georges Kearns has a stake in the company, he needs Breitling SA to produce and sell as many as possible in order to maximize his return.
The point you make that most people buy one nice watch is a valid one. If they knew how much that watch is worth once they leave the AD they might think twice about buying another.
Collectors on the other hand get tired of getting beat up on the price every time they look to sell a watch. As a collector the poor resale and/or residual value of a Breitling watch has made me look to other brands. I still love Breitling's, but I won't pay MSRP for one of their watches. However, when you can buy a pre-owned Breitling, like new, with a Breitling warranty for 30-50% off of MSRP there is no need to pay MSRP. (the 1959 re-edition is the only exception that I can think of)
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