I have two Rolex Oysters and one Breitling Colt. As far as I can tell, both are exclusive watches found at similar type jewelers--in some cases, the same jeweler.
Breitling, I believe, was originally an aviator watch and had one of the first chronos.
I've read Amelia Erhardt wore a Breitling on her flights. Rolex (the name from Rolls and Timex!) was one of the first waterproof watches. The perpetual self winding, I believe, was a pioneering watch.
I don't think Rolex established its elite reputation, however, until the 1960s.
I say that because my mother visited Italy in 1950, and wanted to buy the "best Swiss watch." She was told Zenith--over Longines and Rolex.
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