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I'm not sure that is still the case today . I like to compare Rolex to Mercedes . Both enjoy a solid reputation based on their quality build , reliability and durability and in the long run cheap to maintain . Up till the 80's both were harder to come by , I mean if you wanted to buy a new mercedes you were put on a waiting list . Not sure if that was ever the case with Rolex but for the other reasons they kept a high resale value .
Today both have given in to market pressure and change their models far more often , from yearly facelifts to complete different models every 3 years . Since then fairly similar to equal quality products and more affordable have come on the market .
Rolex and Mercedes nowadays must rely more on their heritage and the status symbol they have become .
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